The digital health insurance document and its impact on corporate social responsibility "An analytical study of the opinions of a sample of employees at the Iraqi General Insurance Company"

Abstract

The Current Research Sought to Test and Diagnose the Nature of The Correlation and Influence Relationship Between the Independent Variable (Digital Health Insurance) And Its Dimensions (Customer Attraction, Customer Engagement, Communication with Customers, Learning (Identifying Customer Preferences), And Customer Retention), And the Dependent Variable Represented by Social Responsibility and Its Dimensions (Ethical). (Legal, Economic, Charitable) In the Iraqi Insurance Company, The Research Sample, Whose Basic Problem Was Framed Around Knowing the Extent to Which the Digital Health Insurance of the Iraqi Insurance Company Contributes to Enhancing the Company’s Social Responsibility? From Which A Set Of Main And Subsidiary Hypotheses Emerged, And The Importance Of The Research Is Evident Through The Independent And Dependent Variables, Which Represent Modern Administrative Phenomena That Constitute Importance To The Research Sample Company In Particular And To Insurance Companies In General, By Directing Their Attention To The Nature Of The Research Variables And Their Effective Role In Improving The Service Provided To Society, Which It Plays An Important Role In The Social Activity Of The Country, As It Will Help The Research Sample Company In Improving The Level Of Performance Of Its Services. The Research Community Included (The Iraqi General Insurance Company), And The Researcher Relied On The Questionnaire As The Main Tool For The Research, As It Was Distributed To A Purposive Sample Of Workers With (75) Questionnaires, The Researcher Relied On The Descriptive Approach In Theoretical Framing And Statistical Analysis Of The Data Using The Programs (SPSS.V.26 & Microsoft Excel V.2013), In light of this, the research reached a set of conclusions, the most important of which is that the company’s management seeks to adopt a digital health insurance document. This is clear from the results of the practical analysis, which enhances the company’s orientation towards digital business in most of its documents. The research concluded with a number of recommendations, including the necessity of issuing documents. Digital health insurance, which requires clear and direct policies to remove barriers that hinder the adoption process.