SWOT Analysis and its Impact on the Tone at the Top - An Applied Study on the Commercial Bank of Baghdad, Lited on the Iraq Stock Exchange

Abstract

The research aims to identify the management's ability in the supreme strengths, weaknesses, opportunities and threats SWOT analysis through the annual analysis of the Baghdad Commercial Bank listed in the Iraq Stock Exchange Research Archive (Case Study) What is on the advance (Tone At the Top) by linking it with revenues and expenses using SWOT analysis, which contributes to the quality of the final performance of senior management. It is highly effective in controlling administrative performance and the supreme mission and using it in work. And the future of its financial performance around strengths and opportunities and enabling them and weaknesses and threats and dealing with them or the lack of a link between revenues and expenses and the supreme governing authority (Tone At the Top) as a measure of the success or failure of the economic unit. The approach is strong for senior management consisting of many revenues and expenses and even the performance of the economic unit despite that, while it remains only partially due to revenues only expenses and fluctuations in the unit's performance and its absence of economic. The research concluded that the management of Baghdad Commercial Bank has a strong approach to its success in managing the bank due to the high revenues and expenses in general.